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The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”.
This workshop works best for creatives & product leaders from technology product companies that want to “learn by doing” the Design Sprint method. Whether you’re a Product Manager/Owner, Researcher, Marketer, Head of Innovation, CTO/VP of Engineering, Web Developer, UX/UI Designer or Creative/Art Director you will now be ready to have a seat at the table when designing products & services your customers really need.
Twice a year, a group of interesting and impactful people gathers for the week-long experience — which attendees have described as “the ultimate brain spa” and “a journey into the future in the company.”
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